CHINA Basic Training for U.S. Manufacturers and Service Providers
Made in America
In order to export successfully to China and Asia, you need Basic Training.
The China market is complex and notoriously treacherous. You should have a healthy fear of the dangers that lurk there. But you should not let your caution paralyze you. By training its managers and engineers, a company can equip them with the foresight, skills and savvy to make good judgments, find profitable opportunities and avoid pitfalls.
James Chan, Ph.D., founder and president of Asia Marketing and Management in Philadelphia, offers five China Basic Training courses for corporate personnel who travel to and deal with China. These programs crystallize Dr. Chan’s 31 years of hands-on experience advising more than 100 U.S. manufacturers and service organizations that export American-made products and technical services to China and Asia.
There are five half-day China Basic Training programs. Companies can select one or more to help them deal with their particular needs.
Sales and Marketing Strategy in China: How decisions are made by Chinese businesses, especially how they value and acquire Western-made products and services.
Chinese Negotiation Style: What to expect when you go to China to reach agreements on sales of products, specifications and joint ventures, based on real life examples.
Chinese Psyche and How it Shapes Business Practices: A look at how 5,000 years of history, geography and culture have shaped a world view that is coherent but often does not “make sense” to western businesspeople. This has very practical implications on how to communicate with the Chinese, and what you should expect and how you should behave in China.
Recruiting and Managing Agents and Representatives: Exporters need talented, motivated, and honest Chinese associates to represent their interests. This session will describe the differences between distributors, agents and representatives and how to recruit, monitor, and retain good people.
Non-Legal Aspects of Intellectual PropertyProtection: Beating the “pirates” who want to steal and exploit your knowledge, designs, and products is an issue not just for lawyers but for everyone who deals with the China market. This program outlines cultural, social and mental skills that will be crucial in defending your company’s knowhow, using real world cases.